SEO Copywriting has been around for a few years now, but it has been refined to perfection just in the last few months. SEO Copywriting can be defined as the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms.
Its purpose is to rank highly in the search engines for the targeted search terms.
Since search engines are now banning and blacklisting certain "Black Hat Tricks" search engine optimization techniques, web designers were looking for new techniques to replace those unscrupulous methods of SEO techniques that they would rely on to get a great ranking for their clients.
With the more refined technique of SEO Copywriting, the website optimizers are now able to generate higher rankings for their client than ever before.
GREAT RESULTS COME FROM SEO COPYWRITING
For the best results using the SEO Copywriting method, I would recommend around 250 viewable words per page with one or two targeted search terms strategically placed within the text and other on-page elements.
A good example would be if your web page had a topic such as "Star Trek Figures: Which models are worth more?" With this page, you should put an emphasis on describing the exact figurines that are the top sellers on E-Bay with no more than 270 words of total text that feature the names and descriptions of the "Star Trek" models.
Within that text, your two targeted search terms could be "Spock" and "Captain Kirk" if those are in fact the two most popular and pricey "Star Trek" models on the market today. I would do a Google keyword search to make sure that those two terms are at least in the top twenty searches under the search category of "Star Trek" before making those your targeted search terms. The perfect search term should not be hugely popular, but rank in the middle scale of overall keyword popularity to succeed.
By using this SEO Copywriting technique you are actually selling your web page to prospective web page surfers by targeting the most popular keywords for your main topic on specific web pages of your website. You are also giving your readers very important information that they should not be getting anywhere else for this great SEO method to really work for your online business.
SEO COPYWRITING HAS SOME GREAT STRENGTHS BUT SOME POOR WEAKNESSES
One example of a possible downside to having a professional SEO copywriter work on one of your web pages is the fact that you are not able to alter that page's text without ruining all the work that has gone into optimizing that one page. That page's ranking will go down unless you re-hire that copywriter to fix the page back to it most optimal targeted keywords for the search engines to rank higher with.
Another weakness when it comes to using SEO Copywriting techniques is that most of your web pages will have to be done by a professional SEO copywriter, as this is a long and grueling process for an amateur to try this on their own. SEO copywriters do not come cheap, so you are going to be taking a chunk out of your promotional budget to get just one page done right.
THIS IS A GREAT TECHNIQUE TO USE IN CERTAIN SITUATIONS
There are three specific instances when SEO Copywriting will be able to work for your site and get that ranking desire so much.
1. Money is not an issue for your SEO campaign to succeed
2. Frozen text on one or two of your web pages is not a problem for your online business
3. The targeted search terms you will be using your web pages are not so popular that keyword competitiveness will negatively affect your rankings
Overall, SEO Copywriting will bring in new visitors to your site that are using Google or Yahoo! to find your web page's specific topics, but like any other SEO technique out there, you need that special professional touch to take full advantage of it.
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